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Woke marketing: Gillette

Discussion in 'Personal' started by Vince_Ulam, Jan 14, 2019.

?

Will a political message make you buy a particular product?

  1. Yes

    10.5%
  2. No

    34.2%
  3. It would make me stop buying that product

    55.3%
  1. Vince_Ulam

    Vince_Ulam Star commenter

    What were they thinking?

     
  2. Stiltskin

    Stiltskin Lead commenter

    What don't you like about it?
     
    agathamorse likes this.
  3. Scintillant

    Scintillant Star commenter

    Beats the new "8-blade" closer action guff (are we up to 8 yet?) and women stroking men's chins.

    I don't mind it.

    But don't go spoiling it by splashing on some Savage afterwards
    [​IMG]

    Masculine
    Virile
    Unforgettable
    Found my brand!
     
    agathamorse and Vince_Ulam like this.
  4. nomad

    nomad Star commenter

    About 99.5%.
     
  5. lanokia

    lanokia Star commenter

    It's too early to have to watch drivel like that... I think I need to wash my brain.
     
    EmanuelShadrack, Vince_Ulam and nomad like this.
  6. Orkrider2

    Orkrider2 Star commenter

    What about it is drivel or offensive?
     
    agathamorse likes this.
  7. nomad

    nomad Star commenter

    Perhaps Gillette should stick to advertising and selling little sharp blades and associated shaving paraphernalia and not try to tell people how to live their lives.
     
    T34, vinnie24, FormosaRed and 5 others like this.
  8. racroesus

    racroesus Star commenter

    Or that their shaving paraphernalia doesn't set you on the road to saintliness.
     
  9. lanokia

    lanokia Star commenter

    About sums it up...

    Preachy is off-putting.
     
  10. Stiltskin

    Stiltskin Lead commenter

    I can see that the message fits with the target audience they're aiming at (young men/millennials), that don't think certain behaviours are acceptable any more.

    That said, personally I don't like the implication that most men are this way. I think they've taken a risk with it, but I can see why as millennials tend to put cause over cost behind their buying decisions. .
     
  11. Vince_Ulam

    Vince_Ulam Star commenter

    I look forward to Tampax TV slots attacking their prior customers for alleged negative qualities relating to their sex.
     
    FormosaRed and EmanuelShadrack like this.
  12. Stiltskin

    Stiltskin Lead commenter

    The question at the top is a bit misleading though through placing it with this advert. A better question would be: do you think a political message in an advert would effect your purchasing decision? Because it depends on whether you agree with the message to if you would buy that product or avoid it.
     
  13. Vince_Ulam

    Vince_Ulam Star commenter

    Stay downwind or your birding days are over.
     
    Scintillant likes this.
  14. lanokia

    lanokia Star commenter

    ''We love supporting women during that difficult time of the month, but what we don't love is women that make false rape claims. We need to work together to end this blight on femininity.''
     
  15. firstpoet

    firstpoet New commenter

    It’s a cynical ploy to ‘position’ a shaving product as having ‘values’ while pretending to support some kind of liberal agenda. As a a sop they’re donating £3million to some charity from their enormous profits ( if you’re a shaver you know just how expensive their blades are). You need to do some Media Studies.
     
    xmal, vinnie24, FormosaRed and 3 others like this.
  16. Vince_Ulam

    Vince_Ulam Star commenter

  17. Stiltskin

    Stiltskin Lead commenter

    I don't need my media studies qualification to know companies will use popular issues and interests in order to sell more of their products whilst rarely having any real connection or interest in them.

    Considering many people don't watch TV adverts these days, they've done a great job at getting people to view it.
     
    agathamorse likes this.
  18. Vince_Ulam

    Vince_Ulam Star commenter

    Then hate it.
     
    EmanuelShadrack likes this.
  19. Stiltskin

    Stiltskin Lead commenter

  20. Stiltskin

    Stiltskin Lead commenter

    Itll be interesting to see if they pull it
     

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