Brian Cox, particle physicist and member of the group D:Ream which produced the single "Things Can Only Get Better" has recently been credited with improving the fortunes of the sciences. He also wants to see young people getting to grips with Quantum Physics which he claims will help them develop the reasoning skills needed to become a good scientist. Is there room for a blockbuster programme on how language is used throughout the world, the role of English over the internet, how colonial languages hang on such as French in sub-saharan Africa, the rise and rise of the hispanic population in the states, whether the Chinese find their own writing difficult,- the opportunities afforded by journeys into the soul of a people rather than just into their stomachs, monuments and art history. Surely there are enough foreign scenarios to attract some photogenic, B/C list celeb to bowl people over and help our cause-namely to raise the profile of language learning as a tool for social interaction, experiencing foreign culture first hand and facilitating trade. Sadly is not the case that things "can only get get better".