I am in the 3rd year of a degree course, Educational Management and admin. My last assignment is related to school marketing. At present I am finding that the majority of parental choice is strongly influence by Ofsted reports. I am interested to know if that is your experience. Recently I have experienced parents saying that they like our school and atmosphere etc but have chosen a another primary school because it has an outstanding report even though, they have said that they do not like the head and the school buildings, is ofsted that powerful?