http://www.bbc.co.uk/iplayer/episode/b01117ng/The_Foods_that_Make_Billions/ Did anyone watch this? Very interesting programme that looks at how billions of pounds are being made through selling essentially cheap foods, processing them to provide convenient forms to prepare and eat, branding and advertising them in ways that give consumers confidence and customer loyalty, packaging in a manner that suggests added value etc. 3 foods were looked at, breakfast cereal, yoghurt and bottled water. Cheap to produce and giving huge profits. It helps you understand how and why these particular products take up such vast amounts of supermarket shelf space. It looked at the competition between branded names and supermarket own brands which interestingly, we are told, is largely a UK phenomina. Such is the profit to be made from cornflakes for example, it's worthwhile for supermarkets to produce their own and sell at 2/3rds the price of a pack of Kellogs. And it looks at the environmental impact. I couldn't help being reminded that a low-cost, own brand bag of cornflakes sold in a bag, i.e. without a box to contain the bag, looks cheap and unappealling. It doesn't allow the manufacturer to continue advertising at the breakfast table and made me recall that as a kid I would largely spend my time reading the cereal packs as I ate my breakfast. Knowing a little about the number of processes it takes to turn cardboard into a printed package, I wouldn't be the least surprised to learn it's as expensive to produce as the contents inside. One contributor said "One thing we cannot lose sight of is the ultimate absurdity of the bottled water industry. Here we have a world where people are dying of thirst, where people lack clean water to feed their children, and we're spending billions of dollars and huge amounts of energy moving water from people who already have it to other people who already have it."