http://www.bbc.co.uk/news/health-34948410 "A tax on sugary drinks should be introduced as part of a "bold and urgent" set of measures to tackle child obesity in England, MPs say. The Commons' Health Committee said there was now "compelling evidence" a tax would reduce consumption. Its report, which puts pressure on ministers who have so far been resisting a tax, also proposes a crackdown on marketing and advertising. Food industry representatives say a new tax would be unfair on consumers. ... But Food and Drink Federation director general Ian Wright said the committee's report was "disappointing". "No-one seems to have considered hard-pressed consumers in all this. Consumers already pay billions in VAT on food and drink," he said. "As a result of the arbitrary new tax recommended by the committee, which, if introduced, would inevitably be increased year-on-year and extended to other foods, would leave consumers paying significantly more, every week, for the products they love." Would the Food and Drink Federation have the wind taken out of their sails if the tax raised on sugary foods and drinks be used to subsidise healthier foods, such that the household budget remained the same?