All international schools need to make a profit. Fact. Teacher´s salaries are one of their biggest outgoings so that is something a for profit school will look at. The margins in education aren´t usually that great so either up the fees or cut the wages/staff numbers or both/all three. The pips will squeeze during lean times. That´s life. But the challenge for these schools now is to pay low wages in cities where the cost of living is climbing with raising fees. In Málaga with the tourism boom it is almost impossible to find a one bed apartment for less than 700 eur with bills on top. Since the take home pay at these schools is in the range of 1500/1600 we are sinking into the realm of tefl teachers wages. Which is fine if you are single and there for the lifestyle for a few years. The school will shore up the deficit in standards by increasing expenditure in marketing. It is just a symptom of our times and international education is no exception.