I find this thread very interesting as I have actually purchased this company's Chelmsford franchise. If it's any help, I can describe what this involved initially for me and about the processes that I am now taking part in and it may help give you a better idea of what's involved. What apasavage says is more or less correct and sounds quite similar to what they discussed with me initially. The only difference being that they have discussed their previous earnings with me in some detail. As for what I have got for the money, well there is the website that has been mentioned, which is useful from my perspective in large part because it has the same type of updatable booking page that their original website has and this is what I am going to be using to take the majority of my bookings. I've already had a go using it and it's pretty cool. I can add the date, location, language, price etc and it then appears on the booking page and people can then just go to the site and book automatically using their credit / debit card. They also said that I can obviously take cheques, do bank transfers, take payments over the phone or whatever but personally I have a preference for an automated, on-line system - this is very much the way that I plan to work. I've also been pleased with the support that's been given so far and the training schedule they've set for me. There are a number of training days I will now be attending, which cover a few different areas - stuff like marketing and PR - as well as training days to learn how to teach using the method that they use and also on how to write new courses using that method. This particularly interests me as I am planning to teach continental languages to English speakers for the first year / two years, but after that I am planning in the longer term to also begin teaching English as well, using this method, to students from Europe. They have said that my training can focus substantially on how to write courses to do this, if that's what I would like to focus on. I suppose that the other important thing they have done so far is also to talk to me about how they will be coordinating their own PR and advertising efforts with my own in preparation for my launch. I think that the fact they get into big newspapers like the Times and Guardian and on the BBC has to be a definite boon for me and my business. Anyway, I can only say that at this stage I am pretty pleased with everything that's happened and been provided so far (touch wood!). I must say that on the one hand I was very much re-assured after I made the purchase and everything got moving. Going through the training schedule, discussing their own earnings with them, looking at the inner workings of their website and seeing how many hits they get each day has all re-assured me and I feel that what they deliver in terms of support is fairly substantial. On the other hand I also think that I already on a personal level felt ready for this type of step. I have been thinking about how to open a language school where I live for more than a year now and have been checking out the how the market works during that time. It seems to me that the market for foreign languages is actually fairly big, when you take into account adult learners, school kids (which you can teach as well), business people etc and I think that as long as you have a way to keep overheads down, which is what first attracted me to this particular franchise, profits can be fairly high. From what I saw, their profits are much higher than the 30% someone here suggested. Anyway, so far I feel very positive about what I've experienced.