http://www.bbc.co.uk/news/magazine-13760559 "Global sales figures reflect the world's love affair with pasta - they have risen from US$13bn (£8bn) in 2003 to US$16bn (£10bn) in 2010. The analysts at Datamonitor predict it will hit US$19bn (£12bn) by 2015, despite rising wheat costs. Just in the UK, retail sales of dry and fresh pasta amounted to £53m in 1987. In 2009, the figure was £282m - include pasta-based ready meals and the value rises to £800m, says consumer research experts Mintel" We eat it, here in modelmaker mansion, but only around once a fortnight, if that. Tell me what's so attractive about it.