Hi to you all, On a related topic - my wife and I had similar thoughts last year whilst she was pregnant with our first. We couldn't find outdoor maternity clothes anywhere - except for a site in the states (mountain-mama.com). We ended up setting up our own site over here, importing the mountain mama range (www.grow-outdoors.co.uk for anyone who's interested). We're selling reasonably well, but it's been a lot of effort to get set up - it takes time to get the website right and to go through all the legal stuff, not to mention the headache of getting ranked and listed on google! Import costs are the main hurdle to making money, but if you can source the right thing and sell enough then it's certainly worth a go! Main advice would be to start small, and follow Lord Sugar's words of wisdom "smell what sells".