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Leadership webinar: social media in schools (video and webchat)

Discussion in 'Senior Leadership Team' started by AndrewFIS, Mar 21, 2016.

  1. AndrewFIS

    AndrewFIS Occasional commenter TES Leadership Expert

    Social media is, by its very nature, hard to control outside the classroom. But are there strategies that schools can use to make the best of it?

    As part of the TES Leadership webinar series, I’ll be putting your questions to Matthew Gardiner of Catch London, a technology specialist.

    We will examine what you should be thinking about when setting a social media policy for your school.

    Post your questions below now - and, if you can, join in our live webchat on April 5 at 4.30pm.

    Before that, you can watch a video we’ve made in which Matthew and I discuss the issues, with key advice for school leaders.

    1920x1080-leadership-video-still-v2.jpg

    To access all the videos in the TES Leadership series, plus an exclusive database of grants available to schools, become a TES Leadership subscriber.
     
    outy likes this.
  2. TES_Rosaline

    TES_Rosaline Administrator Staff Member

    Don't forget to submit your questions below ahead of next week's webchat or you can also post them during the discussion on Tuesday afternoon.
     
  3. TES_Rosaline

    TES_Rosaline Administrator Staff Member

    Hi,

    Unfortunately, today's webchat has been postponed. We hope to announce the new date soon, but in the meantime please feel free to submit any questions on this topic below.

    Sorry for any inconvenience that this has caused.

    Thank you.
     
  4. TES_Rosaline

    TES_Rosaline Administrator Staff Member

    Hi,

    This webchat will now take place on Tuesday May 3 at 4.30pm.

    Don't forget to submit your questions below.

    Thank you.
     
  5. TES_Rosaline

    TES_Rosaline Administrator Staff Member

    Hi,

    Don't forget to submit your questions here ahead of next week's webchat.

    Thank you
     
  6. mclack

    mclack New commenter

    How would you recommend schools respond to trolls?
     
  7. TES_Rosaline

    TES_Rosaline Administrator Staff Member

    Good afternoon and welcome to the twelfth webchat in our series of discussions aimed at school leaders.

    In a few moments I will hand you over to Andrew, who is editor of FIS, who will be hosting this week's hour-long webchat.

    Andrew and this week's guest, leadership expert panel member Matthew Gardiner will be available for the next hour to answer your questions on what school leaders should be considering when setting a social media policy.


    If you have any questions please submit them below. Don't worry if we run out of time, any unanswered questions will be responded to and posted on this thread later this week.

    I'll now hand you over to Andrew.



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  8. AndrewFIS

    AndrewFIS Occasional commenter TES Leadership Expert

    Hello and welcome to this webchat on social media in schools. Joining me is Matthew Gardiner of Catch London. For those of you following this thread, please feel free to post your query. Remember to refresh your page to see the updates as they appear.

    Thanks for joining us, Matthew.


    What are the first considerations for a school new to social media?
     
  9. Matthew_Gardiner

    Matthew_Gardiner New commenter TES Leadership Panel Expert

    Any school new to social media can begin to forecast the resources they will deploy to social media by formulating a social media policy. This paper from Edutopia written in conjunction with Facebook details social media policy basics very well http://www.edutopia.org/how-to-create-social-media-guidelines-school
     
    Last edited: May 3, 2016
  10. Matthew_Gardiner

    Matthew_Gardiner New commenter TES Leadership Panel Expert

    Five key considerations are:
    What is your school's social media voice - your key message in 140 characters
    How many social media channels is your school currently using & how many can you sustain
    How would you like to engage with pupils? What is currently working well online and indeed offline?
    How would you like to improve your school's visibility?
    What is your strategy to respond to crises & social media problems including cyber-bullying & trolling?
     
  11. AndrewFIS

    AndrewFIS Occasional commenter TES Leadership Expert

    What are the strengths and risks of the most popular forms of social media for a school?
     
  12. Matthew_Gardiner

    Matthew_Gardiner New commenter TES Leadership Panel Expert

    The most popular form of social media, Facebook has clear upsides for visibility
    However, schools need to have a clear policy on pages & nominate administrators. Pupils and teachers often take page ownership in to their own hands and develop policies "on the hoof"
     
  13. Matthew_Gardiner

    Matthew_Gardiner New commenter TES Leadership Panel Expert

    Twitter again is very good for visibility and ease of access. Again, a clear and policy around use is essential as it's easy for pupils and sometimes even teachers and parents can try to assume ownership of hashtags and direct campaigns in without obtaining correct permissions
     
  14. Matthew_Gardiner

    Matthew_Gardiner New commenter TES Leadership Panel Expert

    Pinterest and Instagram are great for showcasing visual content. Reserving high quality content for Instagram and Pinterest is recommended.
     
  15. Matthew_Gardiner

    Matthew_Gardiner New commenter TES Leadership Panel Expert

    As Instagram is such a popular platform with 400 million monthly active users, it's important to monitor comments and replies. Again, it's important to see where your key audiences' attention is, they may be more active on Pinterest than Instagram, in which case of course monitoring Pinterest will be more important.
     
  16. AndrewFIS

    AndrewFIS Occasional commenter TES Leadership Expert

    What should schools do if a parent, for instance, posts something negative about the school on social media?
     
  17. Matthew_Gardiner

    Matthew_Gardiner New commenter TES Leadership Panel Expert

    Engaging with anyone who comments is very important. Try to quickly establish the legitimacy of negative comments before engaging with the commenter and bringing them in to a private messaging environment and subsequently offering to meet them or speak to them on the phone. Ensure that your social media policy has sustainable guidelines to pursue this approach.
     
  18. AndrewFIS

    AndrewFIS Occasional commenter TES Leadership Expert

    Here’s a question from the forum from @mclack: How would you recommend schools respond to trolls?
     
  19. Matthew_Gardiner

    Matthew_Gardiner New commenter TES Leadership Panel Expert

    It’s important to log all incidences of trolling & report them to appropriate authorities


    Trolls may use different identities but can be easy to identify by their tone & key messages

    Logging trolling incidents diligently using tools like Hootsuite, Tweetdeck or Brandwatch will help identify culprits.


    If it’s easy to identify the source, consider how you would approach them in an offline environment & resolve the cause of their dispute.


    If it’s possible to defuse a situation this may save a lot of resources and stop the situation from escalating unduly
     
  20. AndrewFIS

    AndrewFIS Occasional commenter TES Leadership Expert

    What do you do if a parent reports cyberbullying towards their child?
     

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