When I first saw this, I assumed it was some sort of joke. It was quite a funny p-take aimed at common attitudes to the women's game. A bit like the wonderful video put out by the Norwegian national squad just before the World Cup last year. But twitter went into a bit of a melt-down about it. I particularly liked: Hey @theladyball_com is there a special red #Ladyball that's available once a month? Now it turns out that the video was a p-take. It was designed to launch Lidl's support of the Gaelic Ladies Football Association by getting people talking about common attitudes to women's sport. So my initial feeling was right. Yet I feel really irritated by the pretend launch of the Ladyball. And the comments of footie-mad daughter (her team's match was postponed this afternoon and she phoned just before they went to clear the snow off an all-weather pitch so they could have a training session instead) don't bear repeating. Sometimes advertisers are a bit too clever for their own good.