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INTERVIEW suggestions - ?Introduce ?intertextuality? (incorporating the three media platforms), outlining its appeal to audiences?

Discussion in 'Media studies' started by bodyngirls, Jul 29, 2015.

  1. bodyngirls

    bodyngirls New commenter

    Hi I have been invited for interview and been asked to deliver a micro lesson (20 minutes) on -

    “Introduce ‘intertextuality’ (incorporating the three media platforms), outlining its appeal to audiences”.

    Any suggestions???

    Also, a practical skills assessment (which will be given to you on the day). What should I expect?

    Thanks in advance.
  2. CarolineEm

    CarolineEm New commenter

    My understanding of intertextuality is where one text makes some kind of recognisable reference to another text. Shrek is stuffed full of them ? Fiona?s slow-motion high-kicks when she fights Robin Hood is a direct reference to Matrix through to the Julia Andrew refs to Sound of Music in Shrek III. There was a Terry?s Chocolate Orange ad which was a reference to the opening of the first Indiana Jones film; Dawn French was also used to advertise chocolate, an allusion to her chocolate-eating character in Vicar of Dibley. There?s quite a good slide-share on this: www.slideshare.net/.../media-intertextuality which might give you some ideas. Audience appeal is their pleasure derived from recognising the reference, especially where the reference is more subtle and others may have missed it. It is part of the playful element of postmodernism - The Simpson is always referencing other texts. It is also often about humour, often a subversion of the original text, perhaps also ridicule, although ?omage is also a form of intertextuality (eg. remakes of classic films) and isn?t intended for humour.

    However? the fact that they want you to look at it across the 3 platforms makes me wonder if they mean how individual media products are promoted across all 3 (print / e-media / broadcast)? ie. a more general 'relationships between texts' definition. This is very similar to the case study which AQA AS Media students produce. For example, Bake-Off is promoted in print (Radio Times / probably the BBC Food magazine / newspaper previews / features on specific contestants in women?s mags and possibly men?s mags etc. etc); broadcast (trailers, on-the-sofa interviews on TV news and chat shows etc) and e-media (the official website / fan websites / social media etc).

    I know this doesn?t help you to plan the lesson, but if you post back with which of these you think they mean, then I?ll try to be more helpful on a practical level. If you go for the first one then we?ll need to find examples ? broadcast is easy; print (unless you use 'stills' from broadcast) and e-media can?t think of any at the moment, but sure they are out there.

    What do others think?
  3. CandysDog

    CandysDog Established commenter

    My understanding of intertextuality is the same as CarolineEm's.

    I'm also confused about the reference to 'the three platforms'. I would normally expect the term 'convergence', not intertextuality, to be used in relation to cross-platform media.

    The fact that the school/college refers to there being a fixed number of three platforms (and even the use of platforms themselves) strongly suggests that this refers to the AQA (A Level) specification (and I imagine you'll be able to confirm this from the information from the school/college). Unfortunately, I don't teach the AQA specification (and it trails way behind WJEC and OCR in terms of national popularity), so am only going to be of limited help. I believe that Caroline does teach AQA, though, so she's likely to be more help.

    One thing that crosses my mind is to look for AQA's spec and guidance for the term 'intertext' (search the PDFs) to see if anything can be that suggests how intertextuality is approached under AQA.

    I guess the 'safest' way to tackle this would be to ensure that your lesson covers both intertextuality and convergence, though this is going to be tough to do in 20 minutes. You could ask the school/college (if anyone's there), but employers do tend to like candidates to work these things out for themselves.

    My general suggestions would be to use contemporary texts to show your up-to-date knowledge and to focus on the appeal to audiences bit.

    I imagine a practical assessment will be a task to demonstrate you can use specialist software well enough. Again, though, the phrasing is not clear: it could be a marking task where you have to assess a piece of practical work.

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