I'm part of a small start-up company that provides what we believe to be the best assessment tracking (levels / grades / EYFS + APP) product available. I'm not going to mention the name of the company, because I don't want to get this struck off as marketing spam. What we're finding is that the schools who use it, ABSOLUTELY LOVE it - and we're getting the majority of schools in our local area through word of mouth alone - but the Council do not like us, since they are pushing their own Excel based (frankly horrible to use) solution. We've done a couple of BETT shows now, and sent out some flyers to schools - but this seems to have very little effect. Assume for one second that I not just blowing smoke, and it is as good as all that, - so how do we reach out to let teachers know? We don't have the marketing budget of RM, or the contact-book of Capita, but we DO know how to make systems that work and teachers want to use. So how do we bend teacher's ears? What makes them sit up and go "Hey, that sounds amazing, I'll investigate that further"?