This is great: Man threatens to sue magazine for using his photo in article about hipsters looking alike, before realising it isn't him ''MIT Technology Review published a story about a mathematical study which purports to explain “why anti-conformists always end up looking the same”. One reader was furious to recognise himself – sporting a beard and beanie hat – in an image illustrating the piece, and quickly fired off an email accusing the publication of “slander” and breach of copyright. The magazine had licensed the stock photo from Getty Images, and set about investigating what had happened. Editor Gideon Lichfield said: “As far as I know, calling someone a hipster isn’t slander, no matter how much they may hate it. Still, we would never use a picture without the proper license or model release. So we checked the license. “Getty looked in their archive for the model release. And came back to us with the surprising news: the model’s name wasn’t the name of our angry hipster-hater.” He added: “In other words, the guy who’d threatened to sue us for misusing his image wasn’t the one in the photo. He’d misidentified himself. All of which just proves the story we ran: hipsters look so much alike that they can’t even tell themselves apart from each other.”' Getty Images, Independent.co.uk, 8th March 2019. The MIT article is called The hipster effect: Why anti-conformists always end up looking the same.