They've started selling it in Waitrose...not the bacon and egg one he's famous for, alas... Tried one so far...salted popcorn and caramel flavour - really really nice. Works extremely well. Next to try - chocolate and rosemary. Intrigued to say the least...will report back... The other one is a bit more off the wall - mustard flavour! Think it might be best as a condiment to roast beef or something - will get some in nonetheless.