IMD BACKGROUND Calls for an International Men's Day have been going on since at least the 1960's when it was reported that "Many men have been agitating privately to make February 23 International Men's Day, the equivalent of March 8, which is International Women's day" (New York Times, Feb 24 1969). Since this time there have been persistent international calls for the creation of an IMD, calls in the form of rhetorical questions about gender equality, eg. "Why do women have an international celebration and not men?" and more commonly in the form of statements like "Men's contributions and concerns deserve a day of recognition in their own right" i.e. not merely by analogy with International Women's Day. Proposed objectives of an International Men's Day include a focus on men's and boy's health, improving gender relations, promoting gender equality, and highlighting positive male role models. It is also suggested as an occasion whereby men may highlight discrimination against them and celebrate their positive achievements and contributions to communities, places of work, friendships, families, marriages, and child care. (InternationalMensDay.com, 19th October 2015.) It's all good. Who could possibly disagree with any of this?