I cannot tell you how many products I have tried to reduce frizz and make it curly. Every time I shop I try something new. Loreal Frizz reducing shampoo/con. was the last. Before that, John-Frieda's Frizxz Ease range, before that Charles Worthington, before that Denise Mc.Adam etc. etc. I think I have done them all, and it's been flipping expensive. Plus the cost of adding in serum and the like and it is asmall fortune for pretty minimal results. Until now!!! I found, for £1.49 in my homebargains store, Urban therapy's Twisted Sista Curl Activator. It's a cream (goes on white but no residue), and it does what it says on the tin. Or tube in this case Put it on when hair was damp, split into section and twisted. it took about ten minutes (relatively short hair- just below collar maybe) and left to dry. Many curls, no frizz, no stiffness, no wet look. Beautiful soft curls i am soooooo happy. Have booked in Wednesday for a hair cut, and can hopefully now get the curly bob I have wanted for ages. The kids in school today were asking me if I had curled my hair (supply, not been there forever). Had to share it, because it has cost me a fortune and been a source of huge frustration. Now bugger the 'you should straighten it' brigade, I have proper curls and no frizz. http://www.thevanitybag.co.uk/Urban-Therapy-Twisted-Sista-Curl-Activator-Cream-Moisturiser-Eliminate-Frizz-100ml.html hyperlink doo-dah seems to have broken sorry. Copy and paste it is.