One in five children in England cannot read well by the age of 11. As a result, 30% of children aged 11 to 17 years old aren't reading for pleasure. This is a big issue for educators, families and our society since reading has a central part in a child's education and in preparing them for life after school. It helps children develop emotionally, socially, intellectually and culturally. It also underpins successful access to education throughout their school careers and to employment beyond.