Your M and S ads are infuriatingly smug! I really like CQ, she has always come across as a down to earth and normal woman, but her series of ads for M and S are really irritating. . . . I had a real rant planned out when the ad just came on but it's totally gone out my head now. If anyone agrees, please tell me why I find these so irritating. I think it's the air of "perfect woman-ness" which M and S tries to convey. Also, I am ashamed to admit I really like the new Go Compare advert. Pointless thread, yes. But I am bored until Raiders of the Lost Ark comes on.