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BTEC level 3 Unit 11 Relationship Marketing

Discussion in 'Business studies' started by btec21, Jan 14, 2011.

  1. Hi there
    I agree with you there are a lack of resources for this unit, which in whole is very enjoyable to teach. I usually get my students to look at relationship marketing strategies a supermarket uses and also refer them to www.learnmarketing.net/theory.htm There are short articles on relationship marketing, transactional marketing and ladder of customer loyalty etc which is all required within the specification.

    Hope that helps

    master6 likes this.

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