I hope you don't mind me infiltrating your forum - I work for a marketing agency, but I am also a mum with an interest in PHSE. I have wondered for some time now why brands do not sponsor/produce phse teaching materials or send educators into schools. I have looked for evidence online and found nothing, although I do remember reading something about a bank (Natwest?) holding tutorials on personal finance in schools. I feel very strongly that video game companies (e.g. Sony) or Facebook could produce guidelines and tutorials that could be taught as part of PHSE. Screen addiction, privacy concerns and bullying online are constantly in the news and I"m sure parents would welcome support from the companies themselves on the safest and healthiest way to use these new technologies. Discussing issues highlighted by the brands themsleves with their peer group will help drive the message home far more effectively than a nagging parent can. This can of course apply to many areas of the PHSE course - e.g Dove producing materials re: body image. Maybe there are too many hoops to jump through? Do the government want to keep any kind of commercial message out of teaching? Is it just too difficult for them to get approval to produce this kind of thing? I would really appreciate your thoughts!