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Author academy highlights - top 10 tips for authors

Discussion in 'Tes Authors' Group' started by tesAuthorTeam, Aug 8, 2019.

  1. tesAuthorTeam

    tesAuthorTeam Administrator Staff Member TES Authors' forum host

    As an author, there's no better time to get your marketing up to scratch than the back to school period. Tens of thousands of teachers will soon be heading back to the classroom and many of them would just love a helping hand from our fabulous authors. So make sure you're doing all you can to make your resources stand out.

    Check out our top 10 marketing tips for authors.
     
  2. nwilkin

    nwilkin Occasional commenter

    Will TES be running a site wide back to school promotion this year? It would really help give a boost to the authors.
     
    EC_Resources likes this.
  3. tesAuthorTeam

    tesAuthorTeam Administrator Staff Member TES Authors' forum host

    We are exploring various initiatives with the full intention of boosting sales/downloads for all authors in the 'back to school' period. More news to follow.

    [Richard]
     
    01ade, bekastks and nwilkin like this.
  4. EC_Resources

    EC_Resources Occasional commenter

    Back to school sitewide sale would be much appreciated by all authors I'm sure. I can't remember the last time we had one! The site that dare-not-speak-it's-name has one regularly - surely it's a good thing for the site?
     
  5. bekastks

    bekastks New commenter

    I think a site wide sale would be wonderful! I can't wait to hear more about the initiatives meantioned.
     
    penyrheol1 and nwilkin like this.
  6. Krazikas

    Krazikas Occasional commenter

    Yes, I agree - it's ages since we had a sale. It would be the ideal time to encourage teachers to visit the site with the inclement weather and would lead to many more sales. An email sent out to all subscribers advertising the sale would prompt them to visit.
     
  7. nwilkin

    nwilkin Occasional commenter

    Any ideas when we will be told about these back to school boosts as we need to start preparing our stores, making graphics for social media etc Starting to run out of time as some teachers go back very soon and we need to prepare ahead.
     
    bekastks likes this.
  8. Krazikas

    Krazikas Occasional commenter

    I am a bit disappointed with the current promotion. It is possible to get the free bundle by just downloading a free resource ... I wonder how effective this will be on increasing the sales of paid resources...
     
    penyrheol1 and EC_Resources like this.
  9. EC_Resources

    EC_Resources Occasional commenter

    Is there going to be a sale at all? I think it's a year or so since we had one.
     
  10. penyrheol1

    penyrheol1 New commenter

    The site - that - cannot - be - named has had two recent sales. The last sales we had on TES were promoted by TES but if I remember correctly the reduction in price was taken out of author royalties. TES, what about adopting a practice of that other site and offering a 5% or 10% sale supported by TES with the option of authors increasing and funding a further reduction of up to a total of 25% of full price themselves. Only a suggestion!! :)
     
    nwilkin and vcurrie19 like this.
  11. nwilkin

    nwilkin Occasional commenter

    You mentioned you were going to be boosting sales. Can you let us know how you are going to be boosting sales? It would be nice to hear the plans as the current promotion is more for free resources and not for sales. It is now the last week of the summer holidays in the UK and we still haven't heard anything.
     
    astarlevels, penyrheol1 and bekastks like this.
  12. tesAuthorTeam

    tesAuthorTeam Administrator Staff Member TES Authors' forum host

    Hi there folks,

    We are indeed still planning something for later in September to help extend the benefits authors see from the Back to School period.

    We have tested multiple different sales initiatives in the past and the detailed analysis we do around these sales shows that they don’t create any uplift in sales for authors. This was also reflected in a lot of feedback we got from our author community.

    The bundle that is currently being given away with all downloads is intended to raise the number of sales and downloads for all authors. Firstly, the promise of free resources drives more users to Tes to download a resource. More website traffic in itself leads to a higher number of purchases. Secondly, by giving all free downloaders a taste of what paid resources look like they start to understand the difference between free and paid content and may realise that there are quality resources worth spending money on, not just free resources they are used to.

    While we will continue testing different approaches to discounts later in the year, our main focus is on longer term initiatives rather than short term tactical sales that we know don’t drive any benefit. Our team are always working on site improvements and strategies that are designed to give all authors an uplift in traffic, downloads and sales.

    We will let you know all the details of the initiatives being planned (with the aim of boosting your sales) in time for you to prepare for them. In the meantime, we would always encourage you to follow our best practice guides to help drive your own sales, as outlined in the Author Academy.
     
  13. nwilkin

    nwilkin Occasional commenter

    As a secondary specialist I felt the free bundle was really was aimed at primary.

    You have stated in the past that secondary is your biggest market but you are doing nothing to promote our resources during the back to school schedule apart from giving out a spreadsheet, some primary aimed wall displays and a template. Hardly showcasing the great resources that are really available. Is that really supposed to persuade teachers to purchase other resources?

    Why not have resources that reflect the true quality of the many great resources on TES? There are brilliant escape rooms, baseline tests, lessons and quizzes. You could have taken the opportunity to showcase resources for both secondary and primary and shown items for a multitude of subjects but instead you decided to show a very few resources which are unusable for the majority of teachers. If anything, teachers will see that and it will make them think that there is nothing on TES that is relevant to them and you may have done more damage than good.

    It is very disappointing to hear you are choosing to do nothing to promote authors in the back to school season, as you had originally promised. And instead will do something at the end if the month when all the teachers have their plans in place.

    I have also been looking on social media and can not find any promotions you have run, (on Facbook or Twitter) with any "get your back to school resources from TES" messages or any social media presence that would build excitement and drive people to our stores.

    Granted you have posted a few news stories but there has been nothing to build the hype and cash in on this time of year or doing anything that the authors can see that means you are supporting us. The next couple of weeks are the biggest few weeks and it would be nice to think that TES were supporting us and we are in this together, rather than expecting authors (many of whom have no business marketing experiance) to do it all ourselves.

    Please TES, show us you still care about the authors.
     
  14. bekastks

    bekastks New commenter

    I'm promoting a back to school sale for my own TES shop on social media. Not sure if it will help any or not, but hopefully it will get my store exposure at the very least. Does anyone who is also promoting a sale want to share their social media links either on this thread or a different thread? We could like and comment on each other's sale posts if you want? Perhaps that may help?
     
  15. penyrheol1

    penyrheol1 New commenter

    I am quite concerned about the failure of TES to signal the start of the school year on TES with a sale. Certainly, from the sciences point of view, it is quite obvious that established authors are hanging back and not posting any new resources and waiting until closer to the start of term. Meanwhile the science pages, my area, are populated with offerings from new and less experienced authors which, in my humble opinion are not going to bring in trade which is going elsewhere. I think some incentive is needed to persuade established authors to post their new resources.
     
    a51_ufo and nwilkin like this.
  16. nwilkin

    nwilkin Occasional commenter

    I have done these types of sales before but the problem with them is, they are too small and not broad enough. I end up promoting resources that are nothing to do with my subject area and not suitable for my target audience so I loose followers and don't gain many more sales. It looks odd for a seller who is a primary teacher to suddenly promote a GCSE computer science resource or visa versa. Your audience is not my target audience so it doesn't make sense to annoy them and bombard them with irrelevant resources. Sorry.
     
    bekastks likes this.
  17. tesAuthorTeam

    tesAuthorTeam Administrator Staff Member TES Authors' forum host

    Hi Nichola - thanks for your message,

    To answer your points, there has actually been significant promotion via social media and other channels of the back-to-school offer. We have different types of social media promotion; paid & organic. Organic (where you just share with your followers) has a certain level of reach, but this is only to your followers who happen to be checking social media at the right time. Paid promotion has a much bigger reach and gets to users who don't already already engage with your site. We've been doing significant targeted paid social advertising.

    As for the primary/secondary mix, we do take your opinion on board. The goal was to create content that would appeal to the broadest range of teachers across all key stages, and we have deliberately included content that should be relevant to KS3-KS5 educators in the second bundle. It's always trickier with secondary where teachers' work is more subject specific.

    Michael Shaw - Director, Tes Resources
     
  18. bekastks

    bekastks New commenter

    Understandable. No problem!
     
  19. bekastks

    bekastks New commenter

    I had actually meant likes not shares, but I understand if that's not something anyone wants to participate in either. A site wide sale would have been best probably.
     
  20. MissEHoney

    MissEHoney New commenter

    Beka if you mention this in the TES Facebook group I reckon there will be people willing to join in.
     
    bekastks likes this.

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