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"Army targets 'snowflake' millennials"

Discussion in 'Personal' started by monicabilongame, Jan 3, 2019.

  1. monicabilongame

    monicabilongame Star commenter

  2. les25paul

    les25paul Star commenter

    Its a joke, an over zealous marketing executive has got carried away (and will be carried away). The Army does need; compassionate, confident and focused individuals but not; snowflakes, selfie addicts and zombies.

    However the Air Force (and the boatie ones) are interested in gamers because the hand to eye co-ordination they develop might prove useful on controlling drones. But then the Air Force (and Navy) are also smarter then the Army. :p
  3. Oscillatingass

    Oscillatingass Star commenter

    It is slightly disconcerting that the defence of the realm could be in the hands of these numpties.
  4. Ellakits

    Ellakits Lead commenter

    But aren’t gamers used to restarting the game when they lose? Could be problematic...
    nomad, peter12171 and monicabilongame like this.
  5. FredfromFrance

    FredfromFrance New commenter

    Absolutely pathetic! Just shows how desperate things are becoming for this country. This is really embarrassing.
    red_observer likes this.
  6. Oscillatingass

    Oscillatingass Star commenter

    Well you'll be ok you're in France.:)
    woollani likes this.
  7. burajda

    burajda Star commenter

    The problem for the Army in a time of low unemployment is that not enough people want to join and when they do they are not staying, so they have to try a different approach. We need soldiers who will be able to fight when needed but young people wont respond to a 'join the army to fight for your Queen and Country' message, so the idea must be about appealing to ideas of personal development. Whether this marketing campaign works or not only time will tell. I thought the 'Be the Best' slogan worked, but I think thats now been dropped.
  8. hammie

    hammie Lead commenter

    All of the above needs to bear in mind that recruitment was removed from the Army and placed in the hands of yet another agency. Pretty sure that the Army would not wish these sort of adverts to be put out in their name.
  9. install

    install Star commenter

    Yes it will work in my opinion. There are lots of cadet types in schools and colleges these days too -so it will feel like a step up from that.

    I am surprised National Service has not been considered yet. Even if it involves helping and supporting the Nat health service for example..say before the age of 25.
  10. lanokia

    lanokia Star commenter

    Probably one of those ''reverse psychology'' things...

    Gah u dink I am a snowflake? Me show U!

    Yes that is a grotesque stereotype of teenagers... sorry not sorry.
  11. sadscientist

    sadscientist Senior commenter

    It seems like "snowflake millennials" are the only people that can still be subjected to insulting generalisations. The adverts are just trying to subvert the stereotype.
    InkyP likes this.
  12. colpee

    colpee Star commenter

    Don’t worry; Capita are in charge of recruiting!
  13. red_observer

    red_observer Star commenter

    It’s not the language they should be using, joke or not.
    Aquamarina1234 likes this.
  14. Ivartheboneless

    Ivartheboneless Star commenter

    Thats us stuffed then.
  15. Timothy_Blue

    Timothy_Blue Lead commenter

    The French army allowed long hair in the 70s.
    install likes this.
  16. Aquamarina1234

    Aquamarina1234 Star commenter

    There's more than one generation now who have zero concept of obeying an order.
    Questioning authority is valid but it's mainly used now to score a point or avoid an unwanted activity.
    Oscillatingass and woollani like this.
  17. magic surf bus

    magic surf bus Star commenter

    Patronising nonsense using the worst form of generalisation.

    A better approach for today's younger generation would be "Struggling to make a worthwhile living on minimum wage and zero hours contracts despite being one of the 50% who have a degree? Depressed at the prospect of never owning your own home? Angry that greedy bankers are still making a fortune after crashing the global economy for a decade? Fed up with being patronised by smug old gits with good pensions who think the sun shone out of the 1950s? Join the Army - we'll feed you, house you, train you, instill some discipline and build up your self confidence all at the taxpayer's expense, but you may have to be involved in killing people from time to time. Find out more at your nearest recruiting office.

    (Terms and conditions apply - the accuracy of weapons and availability of ammunition and battlefield medical assistance may go up and down.)
  18. Timothy_Blue

    Timothy_Blue Lead commenter

    Far simpler to reintroduce National Service.
    lexus300 and install like this.
  19. magic surf bus

    magic surf bus Star commenter

    Like in the wonderful 1950s when everything was perfect?
  20. Vince_Ulam

    Vince_Ulam Star commenter

    The MoD could take a page from the DfE's playbook and give battlefield 'tasters'.

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