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A2 Mass Media - Help needed!!

Discussion in 'Social sciences' started by GruffyMax, Nov 25, 2011.

  1. <font face="Arial" size="3">Hello,
    I've been plodding my way through the SoW, using the guide from AQA, and I've just got to this bit:
    Postmodernism and the media: the media become reality, simulacra, Baudrillard.
    But I can't find anything in all my usual places to help explain what it is!! Obviously I know what postmodernism is, but can anyone help with the other stuff?!
    Cheers!
    Gruffy
    </font>
     
  2. Baurillard and simulacra crops up in media and theories.
    It's him referring to how reality is simulated in a postmodern society.
    For example, the example I use is that of Dubai or Qatar making streets appear like they are a bazaar from medieval times, but are actually just a creation to give that impression. In the same way that Disney world tries to simulate experiences on roller coasters or when you're walking through their streets.
    In the same way, a new table may consist of chipboard, but have a solid oak finish. A jacket may be plastic, but give the impression that it is leather. All examples of simulacra, as I understand the concept.
    In media, the programmes simulate our reality through the transmission of signs. We then read articles about these signs. E.g. A story in a TV mag about characters from eastenders. This in turn leads to a media saturated society and hyper-reality.
    Hope this helps.
     

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