This may sound a bit odd, but I'm bemused. Before deciding on the name of the tutoring endeavour, I checked google to make sure there was no other business with the same name, also checked gumtree, yellow pages and local magazines. Once I'd checked that it was unique, i went ahead with it. There are so many sites to advertise on, and I cannot afford to pay for them all. So I set up Facebook page, printed flyers and had car magnet signs (which we can remove when husband drives car). I've made powtoons and prezi presentations, placed links on the fB page, populated it etc. I didn't advertise on gumtree at the time as I have a very limited budget. Yesterday I looked on gumtree : low and behold, someone has used the same name, giving free intro lesson (undercutting me), lower lesson price (under cutting me). Different contact details. Being entirely fair, the person doesn't state if they have DBS and no image logo either. I didn't Trade mark the name I chose either. I have a sneaking feeling that the powtoons and prezi presentations have been of great benefit to the person. I have been incredibly naive. I'd like any advice @mathsmutt or anyone else on what to do next. Confronting this person is really a waste of effort, as I didn't have a trademark on the name. The fB, prezi and powtoons can be rebranded, as that is simply entering a new name. The leaflets will cost, as will the car magnet. The name will have to be changed, but has anyone gone as far as trademarking the tutoring company name? My personal name is unique (very suggestive if pronounced in the wrong way)- I really don't want to use it. I might get adults calling up for entirely the wrong sort of tutoring.