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A move to help consumers make healthier choices

Discussion in 'Personal' started by Duke of York, Jan 22, 2016.

  1. Duke of York

    Duke of York Star commenter


    Fans of Magnum, Cornetto and Ben and Jerry's ice creams may be dismayed to learn that they will be getting smaller portion sizes as a consequence of Unilever's concern over their health.

    "Unilever's UK ice cream marketing director Noel Clarke said: "We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle."

    That's nice of them to think of us, isn't it? I wonder whether the prices will reduce in line with the reduction in portion size?

    What might prompt this company to suddenly care how healthy we are? It wouldn't have anything to do with improving its image following criticism from environmental groups about the way it goes about destroying the planet, would it?
  2. gooddays

    gooddays Senior commenter

    Will we then be faced with this dilemma: a smaller portion of Peanut Butter Cup at 287 calories per 100 ml.or a larger portion of Chocolate Fudge Brownie at 191 calories per 100 ml.?
  3. Duke of York

    Duke of York Star commenter

    You raise an interesting point, gooddays. Will those who favour Peanut Butter Cup over Chocolate Fudge Brownie, which they may dislike anyway, continue to dine on Peanut Butter Cup, but find the smaller portions sufficiently unsatisfying that they end up having two instead of one, increasing their calorie intake in the process?

    With regard to Magnums and Cornettos, these often appear in supermarket offers at half price, a deal that will require Unilever's support for the supermarkets to offer.

    I believe that a significant number of people spend as much as they can afford in a weekly shop, living their lives from one payday to the next and don't budget on the basis of their health. So two Magnums or Cornettos for the price of one, sounds to me like an opportunity to indulge in more unhealthy food rather than the less that Unilever are making out will occur.
  4. lapinrose

    lapinrose Star commenter

    I love Pistachio Magnums!!
    foxtail3 likes this.
  5. FritzGrade

    FritzGrade Senior commenter

    No, as the cost of the product is not just the cost of the ice cream.
    No. It's because of the whole obesity, sugar, health thing
  6. foxtail3

    foxtail3 Star commenter

    Me too! I like the ones with a sparkly raspberry coating too.
    Lidl ones are a lot cheaper and pretty good too- well, the almond ones are.
  7. Didactylos4

    Didactylos4 Star commenter

    Of course it is......:rolleyes:
    If there was no benefit to the profit margin they wouldn't be doing it
    Mangleworzle likes this.
  8. colpee

    colpee Star commenter

    If only I had a discount for every time I have heard the term "easier for our customers" linked to a price hike:mad:
    Mangleworzle and Duke of York like this.
  9. FritzGrade

    FritzGrade Senior commenter

    You would be able to link to 3 different news stories with those phrases?
  10. Flere-Imsaho

    Flere-Imsaho Star commenter

    The smaller portion size probably meets the traffic light requirements so it doesn't have red, red, red. It's the same thing as other fizzy drinks and sweets serving the same size but "for sharing" so they don't have to say it's 300% of your day's sugar.
    FritzGrade likes this.
  11. InkyP

    InkyP Star commenter

    I think a similar thing happened years ago with water saving. Washing machines were advertised as being 'eco friendly' and using less water but it just meant you could get less washing in. I remember I used to be able to wash a duvet in a standard washing machine.
  12. jacob

    jacob Lead commenter

    Oh come ON! It is cynical marketing flannel to a) boost sales in an overcrowded competitive market, and b) making more money by saying it is healthier and probably putting the price up. Anyone with a bit of intelligence can see this.

    Apart from which NONE of these campaigns makes the slightest bit of difference to the great unwashed monsters you see waddling about in their pyjamas.
  13. oldsomeman

    oldsomeman Star commenter

    I am waiting to see how far Mars bars and the ilk shrink...they dont even fill the wrapper. Mind you they claim the price is cheaper on the multipacks.
  14. Duke of York

    Duke of York Star commenter

    Who wants to tell me where the choice is here? Unless things have changed since I was at school, a choice requires a minimum of two options. If Unilever had retained the original size ice creams and introduced the smaller sizes, I can see there would be a choice, but since they haven't, Mr Clarke is spouting nonsense.
    colpee likes this.
  15. FritzGrade

    FritzGrade Senior commenter

    A ice-cream (from the available list) or something else from the shop.
    When a restaurant offers choices, it doesn't offer the same food in 6 different size portions
  16. lanokia

    lanokia Star commenter

    I like Ben and Jerries but the cost vs. the volume of ice cream you get is laughable.

    Magnum are just choc ices on a stick.
  17. racroesus

    racroesus Star commenter

    You're the cynical one here, Jacob.
  18. racroesus

    racroesus Star commenter

    Mmmmm ... on a stick.
  19. jacob

    jacob Lead commenter

    Not. Just realistic. Do you fall for all the rubbish spouted in marketing?

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