http://www.bbc.co.uk/news/35383842 Fans of Magnum, Cornetto and Ben and Jerry's ice creams may be dismayed to learn that they will be getting smaller portion sizes as a consequence of Unilever's concern over their health. "Unilever's UK ice cream marketing director Noel Clarke said: "We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle." That's nice of them to think of us, isn't it? I wonder whether the prices will reduce in line with the reduction in portion size? What might prompt this company to suddenly care how healthy we are? It wouldn't have anything to do with improving its image following criticism from environmental groups about the way it goes about destroying the planet, would it?